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Forbes Korea [2026 Korea Best Brand Awards] Korea Smartphone Exchange

Korea Smartphone Exchange, which has helped establish transparent standards for used-phone transactions, has received the Grand Prize in the Used Mobile Phone category at the 2026 Korea Best Brand Awards.

Forbes Korea [2026 Korea Best Brand Awards] Korea Smartphone Exchange image 1

Korea Smartphone Exchange Co., Ltd. has received the Grand Prize in the Used Mobile Phone category at the 2026 Korea Best Brand Awards, hosted and organized by Forbes Korea and JoongAng Ilbo. The award recognizes the company’s efforts to reduce price opacity and information gaps in used-phone transactions while building a more dependable marketplace for consumers.

AwardGrand Prize, Used Mobile Phone Category
Hosted byForbes Korea and JoongAng Ilbo
Sponsored byMinistry of Science and ICT, Ministry of Trade, Industry and Energy, and JTBC

Brand competitiveness built on consumer trust

The Korea Best Brand Awards evaluates brands in fields closely connected to everyday consumer life, including finance, retail, telecommunications and education. Winners are selected through a comprehensive review of brand vision and culture, brand management and consumer research.

The 2026 event was hosted and organized by Forbes Korea and JoongAng Ilbo, with sponsorship from the Ministry of Science and ICT, the Ministry of Trade, Industry and Energy, and JTBC.

A transparent trading environment powered by market data

Korea Smartphone Exchange operates an integrated platform that provides used-phone price information by model and condition. It has also built a direct distribution structure covering purchasing, inspection, settlement and redistribution.

By reducing unnecessary intermediary steps, the company seeks to offer sellers more competitive prices. It also provides real-time price updates to more than 10,000 registered users, helping address information asymmetry in the used-phone market.

Forbes Korea highlighted the company’s direct distribution capabilities, reduced intermediary margins and real-time market pricing as key strengths that are helping establish a more transparent standard for used-phone distribution.

Services spanning the used-device distribution process

Korea Smartphone Exchange provides services across the used-device distribution process, including purchasing and sales, repairs, exchanges, nationwide parcel transactions, wholesale and reseller partnerships, and inventory management systems.

Its nationwide remote transaction environment continues to improve convenience not only for individual customers but also for used-phone retailers and business clients.

· Used-phone purchasing and sales
· Device inspection, repair and exchange
· Nationwide remote parcel transactions
· Wholesale and reseller partnership system
· Inventory management systems for businesses

Advancing pricing, inspection and settlement standards

Following the award, Korea Smartphone Exchange plans to further refine its market-pricing methodology and its inspection and settlement standards. The company will continue improving its systems so customers can clearly review every stage of a transaction.

It also aims to increase the reuse value of mobile devices through consumer protection and mutually beneficial partnerships, while growing into a leading platform that raises the standard of trust in Korea’s used-phone market.

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